The Historical Challenges

Despite the historical growth of the creative industry over the last few years, centralised content distribution has continuously choked the creative industry, particularly the smaller or upcoming artists who seem to lack alternative means of getting their revenue or marketing opportunity for their creative assets. The industry has been dominated by middlemen, which means creators are earning less on their creative assets. For example, in music, the disparity is huge to the point that a creator or rights-holder will only take $14 on every $1000 worth of revenue generated, which means that middlemen take the rest in the name of record deals, collection fees, licensing fees, and other expenses.

The fragmented nature of the creative industry means the industry is yet to evolve its copyright management processes. The outdated nature of the industry has historically led to great inefficiencies, leading to an annual revenue loss of over US$2 Billion in royalties.

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